Monthly Archives: June 2018

What You Can Find With the Coolsculpting Steps

The purpose of marketing is to influence decisions about purchases. Marketers usually set a goal to get into the list of brands that the audience intends to buy. But it is more correct to strive for the maximum increase in the number of buyers for whom their brand is No. 1 on the list. Just getting into the list of “suitable” brands is not enough, because products that are “almost bought”, do not bring money. For the proper Marketing for Coolsculpting this is a very important now.

Advertising and emotions

Marketing theorists came up with deeply committed to the brand of buyers. In reality, there is a completely different type: indifferent, not inclined to analyze, consumers are content with a minimum of information about the brand.

  • Purchases are more intuitive and spontaneous, and instead of reasoning the consumer is guided by feelings.
  • Therefore, firstly, you do not need to strive to comprehend your advertising message – instead you should try to attract attention and evoke an emotional response.

Secondly, the reach of the audience should be as high as possible, and the presence of advertising in the field of view of consumers should be made continuous.

Counted seconds

Everyone knows that marketing messages need to be conveyed to the consumer in seconds. After all, the surrounding space is oversaturated with information. But how much is it 1, 5 or 10 seconds? Information on the note for those who like extreme accuracy:

  • To handle advertising in popular magazines, a person spends 1.7 seconds
  • Advertising in industry publications, such as a medical journal, is 3.2 seconds
  • Poster – 1.5 seconds
  • Advertising in the letter – 2 seconds
  • Advertisement on the banner – 1 second

Pleasure and Suffering

Products and brands reward the consumer and bring pleasure, as they help to achieve goals. The price implies the need to part with money and is perceived as a painful experience, that is, suffering. The basic principle that determines whether a product will be purchased or not is very simple: if the difference between the expected pleasure and suffering is large enough, the consumer is inclined to make a purchase.

Products and brands reward the consumer and bring pleasure, as they help to achieve goals.

Hence, in the same advertisement, you can report on the value of the brand or product and simultaneously include a “hard” sales message (for example, “until such a period, the discount is so many percent”). The first message will enhance the expected pleasure, and the second will reduce suffering, which in total will increase the net worth for the buyer.

The power of a word

The researchers were wondering whether the flowery name of dishes will affect the perception of their taste, and, accordingly, and their value. Indeed, dishes with bright names were ordered not only more often, but also gave them higher grades for taste than with the same dishes presented under a non-original name.